Media Hatem Salem is a full-service, integrated advertising agency and production firm based in Cairo, Egypt.
Paris 1987 the idea of the agency started.

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Paris 1987 the idea of the agency started.

Media Hatem Salem has grown from a start-up advertising agency in Cairo in 1991 to a leading creative communication and advertising company headquartered in Cairo with 3 hired global shooting studios in 3 major cities New York, Paris & Vienna. Media Hatem Salem is part of Hatem Salem group of agencies.

We are celebrating 30 years of communication & advertising passion:

Media Hatem Salem is a full-service, integrated advertising agency and production firm based in Cairo, Egypt, founded and managed by Hatem Salem a prominent media public figure who started his communication career since 1986. Our agency capabilities cover the entire marketing mix, from brand development and marketing strategy to advertising, PR and digital media.

Through a dynamic mix of above the line and below the line expertise we help our clients identify, understand, and build a relationship with their customers. We build our clients brands and businesses.

Working in the marketing and advertising business since 1991, we have a tremendous understanding of the individual needs of business.

 Our mission is to assess those needs and develop effective marketing tools to increase market share for your company.

We help businesses grow with the use of innovative technology and quality design from our team of professionals. We create effective interactive marketing campaigns.

Media Hatem Salem founder ideas of change are leading the agency. Hatem Salem started his mass communication career since 1986. We are celebrating with our President & Founder 30 years of communication passion.

For this reason, we fully redesigned our website. A big change. We believe that we have to lead the change if we don’t want to be led by change.

The Change

In a world of accelerated change, the future of a brand and business cannot be predicted precisely, but it can be imagined.

Today’s brands compete with new technologies, empowered consumers, shifting public attitudes, brand new contenders and much more. In order to keep their relevance among customers, managing change and uncertainty is a pre-requisite. Creating leading strategies and powerful ideas that allow our clients’ brands to become unique, irreplaceable,

in control and ahead is our purpose. Our agency works with a wide range of clients and company cultures. We all share a common ambition: to help our clients and their brands to be and remain the leaders they want to be, to Lead the Change.

The Unfair Creativity

We create the unfair ideas that give our clients an unfair advantage. Sometimes they’re great big ideas that transform entire organizations. Sometimes they’re nimble little ideas that hijack a conversation. Unfair ideas let us do more with less. They’re contagious. They’re talked about. One day, ideas like these may be commonplace, but utterly and wonderfully unfair.

We’ve assembled a collection of individuals who could probably do just about anything. Luckily for us (and you), they’ve made it their life’s work to save the world from bad, dumb, joyless advertising. The Creative team assignment is simple. Think up ideas. Brilliant, creative ideas that inspire consumers to engage with brands. Epic ideas that redefine the category and reorganize how people think. And oh yeah, be the first to do it, not the second.

Get to know more details about our agency, please visit the link Our Services in the website or print the previous introduction “Print”    “Visit”



Our 3 Major Pillars

We Innovate

We Innovate

Innovation is our everyday protocol

We Create

We Create

Intelligent Creativity is our slogan

We / ROI

We / ROI

Clients ROI is a major pillar in our business

30 Years of Unforgettable Dates

The idea of the agency was launched in Paris 1987
Media Hatem Salem launched as a start-up advertising agency, specialized in TV commercials & filmmaking
The agency turned to be a full integrated and communication agency
We created our first fully owned event the Egyptian Shopping Festival in 1998
We created & organized the Millennium Night of Egypt
Awarded for the first time Agency of the Year, to be repeated 7 times over our history
We launched Cairo Fashion Week project, the official fashion week of Egypt
We launched the first Egypt CSR Day
We launched the first Cairo Mobile Film Festival as an international official cinema event
January 2018 We hired 3 global studios in New York, Paris & Vienna to serve our clients for a global shooting experience.
We launch Blue Star Award to celebrate scuccess

Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.

— John Doe —

Our Founder

Get to Know More About Our Founder

Hatem Salem

President Founder

Hatem Salem is the Founder/Chairman & CEO of Media Hatem Salem – Advertising, Event management, PR & Broadcasting Agency (since 1991)

Get To Know More

Here’s few Famous clients we’ve worked with so far


Our Services

Our services are delivered by our team with years of experience, We are passionate about developing business.
Full Service Agency ABL / BTL/ TTL

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Our best thoughts come from others

— Ralph Waldo Emerson —

Our Events

Fully Owned & Organized Events

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From Local Manual to Global Agreements

Perfection is nothing.

— Hatem Salem —

Our Global Shooting Studios

New York, Paris & Vienna

Celebrating 30 Years of Film Making

Film making Production

On The Spotlight

Much Much More than an Advertising Agency

Business consultancy

Marketing, Branding & Export Consultancy

Consultancy is our core business pillar. With many years of local & international marketing and branding experience in multiple sectors, we help businesses to successfully expand into new markets by providing export support and guidance services. We build a successful marketing & branding program, campaign or strategy around the specifics of each industry, business and customer base. Helping innovative, forward thinking businesses to export & expand into new markets, we provide brand internationalization expertise and business development support.

Marketing & Branding

As a leading consulting firm, we fuse an analytical approach with creativity to develop marketing strategies and plans, and grow stronger brands based on deep customer insight.
Offering a range of marketing & branding consultancy to fit every business, budget and growth plan, we recognize that all businesses have different needs and hence we cater to each client individually and provide only relevant consultancy to their particular needs.

Export & Business Development Consultancy

We believe in the role of consultancy in the development of sales and export plan. Whether your goal is the global export market or local market, we will work to achieve the appropriate business development strategy for you through the necessary consultancy. We analyze potentials of your local company for export support services and develop a customized strategy with industry focus, target market focus and new market entry strategy; and assist to create more efficient tools to develop your export program.

Our Journal

2023 - Plan of Achievements

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Innovation distinguishes between a leader and a follower.

— Steve Jobs —

+202 27766100 (10 lines)

Emerald Building - 143 & 145 El Hegaz Avenue - Heliopolis, Cairo, Egypt


Working Hours

10am to 6pm
Friday & Saturday / OFF



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